WHO WE ARE: HUDDLE & HYPE
Huddle & Hype is a fan experience reimagined, an exclusive subscription box brand that blends legacy, pride, and premium design to celebrate the teams, cities, and cultures we love.
Born out of a passion for sports, school pride, and bold community spirit, Huddle & Hype is not your typical fan gear. We don’t do basic merch. We create curated moments. Every box is a surprise drop packed with themed apparel, lifestyle items, game-day essentials, and collectible keepsakes designed to ignite nostalgia, elevate pride, and bring people together.
We started with a single spark: a tribute box to honor the legacy of the Buffalo Jills. This is about the stories behind the squads, the memories fans carry season after season, and the pride that lives beyond the scoreboard.
Where We’re Headed
We’re building a movement, one box at a time. Huddle & Hype is expanding to meet the moment. We’re especially excited to bring this experience to:
- Sports fans looking for elevated, exclusive gear that doesn’t scream “pro shop”
- College supporters and grads who want drops that reflect legacy and pride
- Students, alumni, and families in K–12 schools
- Community organizations, local legends, and diehard hometown fans with stories to tell and hometown pride to flex
Each box is intentionally crafted to reflect the identity of the institution or team it represents, from color palettes and product themes to inserts, slogans, and signature details. We design our boxes like we design memories: bold, unforgettable, and worth collecting
THE BRAND BEHIND THE BOX
There’s mystery built into our model, for good reason. Huddle & Hype isn’t about a single face or figurehead. It’s about the people, the fans, and the culture we’re representing. We keep our creators behind the curtain, letting the experience take center stage. From curated vendor partnerships to exclusive ambassador programs, every part of Huddle & Hype is intentional, limited-edition, and built to last.
This isn’t fast fashion.
This isn’t mass production.
This is curated hype.
Whether you’re a parent cheering from the bleachers, an alum tailgating in your team’s colors, or a longtime fan finally seeing your story in a box, Huddle & Hype is for you.
